Rushmoor Regeneration Branding

The Rushmoor Development Partnership is an integral part of the redevelopment of Aldershot and Farnborough through investment in housing and the town centre. The ambitious development of the Borough is scheduled to continue through 2032 and having a clear, recognisable identity was an important consideration. We created the identity to bring a contemporary feel whilst retaining a classic element linked to the region’s heritage.


The residents of Aldershot and Farnborough are rightfully proud of their area and history and we worked hard to capture this spirit within the new branding. The new logo brought together imagery of a rotating propeller - to reflect Rushmoor’s aviation and military history - and a flower in bloom as a nod to their many green spaces and love of gardens. The resulting symmetrical shape helps reflect the partnership values of cooperation and infinite-potential.

Rushmoor Regeneration’s new website is currently being developed and launching soon. Watch this space!

If you require branding for a regeneration project don’t hesitate to get in touch - 01603 516 296.