2D or 3D Floor Plan?
Floor plans are an essential element in marketing any new home, giving the prospective buyer a clear ‘feel’ for the internal layout of a new property. We’ve produced endless amounts of floor plans in our many years working with property developers and we’re often asked for our advice on the 2D vs 3D floor plans debate. We wanted to outline some pros and cons for each to help you make the best decision when marketing your homes.
2D Floor Plans
Relatively simple and cost effective to produce
Work well at any size – easy to retain quality/resolution when scaled
Easily styled to suit brand colours or surrounding design
No way of showing height or depth
Can be difficult to understand layout
Architectural errors not easy to spot
3D Floor Plans
Adds the ‘wow’ factor
Easy to imagine and understand the property layout
Once modelled, it’s easy to produce alternative views, tours and walkthrough animations
Time consuming to produce
Awkward to place within printed design
Perspective can make rooms/spaces look small
Lighting difficult – can result in dark shadows in stairwells, etc
We are able to produce floor plans in both 2D and 3D but in printed marketing materials we find our clients seem to prefer the clarity of 2D plans. However, for online marketing we can certainly see the benefits in 3D VR-style walkthroughs for developers whose budgets will stretch that far. Potential buyers being able to explore the layout of a new home can only strengthen the developers’ ability to sell off plan.