Base 17

A partnership between Guinness Homes and Hill, Base 17 is a development of beautifully appointed apartments in London’s flourishing Elephant & Castle.

We began the project by conducting in-depth research into regeneration of the local area, where over £3 billion of public and private money is being invested.

We developed a brand identity that made clever use of the popular postcode and created values to highlight in the marketing materials and advertising to make connection with the local area’s heritage: Re-energiSE, FamiliariSE, SocialiSE, and StyliSE.


If you require branding for your regeneration development give us a call - 01603 516 296. We can take care of marketing your entire project from initial planning permissions through to final completion of sales.